Why they all want Facebook
If Microsoft paid $240 million only for 1.6 percent of Facebook, that must mean that this social networking site is very valuable.
Why is that? Why Microsoft is ready to put that much money in Facebook?
The partnership between the two is getting more and more important. Microsoft will be the exclusive advertising platform partner for Facebook, and will begin to sell advertising for Facebook internationally in addition to the United States.
Mark Zuckerberg, Facebook CEO, announced the launch of Facebook Ads, an advertising system that lets businesses connect with their target audience, roll out viral social ads, and track social activity on the site.Sony Pictures, The Coca-Cola Company, Verizon Wireless and BlockBusters and already on board. Of course, because social networking sites have access to a lot of data about users. This includes their interests, friends, demographics, applications and groups. It is a very good way for advertisers to reach their target audiences with ads that speaks to users on a very individual basis.
Being involved with Facebook is also a way for Microsoft to try to differenciate from Google, as seen in the table (taken from this CNN article)
posted by Marion @ 11:40 AM
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